AcroAnswers
Measure how your brand appears across ChatGPT, Gemini, Claude, and Perplexity. Benchmark your visibility against competitors, understand what is shaping those answers, and turn the findings into marketing and communications that work.
AI Visibility Is the New Brand Visibility
Buyers are increasingly asking AI platforms which companies to consider, which solutions meet their needs, and which brands they can trust. That means brands need to know more than whether they rank in search or receive coverage. They need to understand whether and how they are part of the answer.
Turn Insight Into Action
LLMs don't understand brands through a single website or search result. They build a picture based on the information they encounter across websites, earned media, analysts, social platforms, and other sources.
AcroAnswers is Highwire's proprietary AI visibility platform, built to measure how brands appear in AI-generated answers and drive teams to more easily translate those insights into strategic action across earned, owned, social, and paid media.
See Where You Stand Across the AI Buyer Journey
AcroAnswers analyzes thousands of AI responses across ChatGPT, Gemini, Claude, and Perplexity to show where your brand is visible, how it compares to your competitors, how it’s perceived, and what ideas AI models associate it with. Then it answers the questions that matters most: Now What?
Four Elements of AI Visibility
01
Brand Visibility
See how frequently your brand appears in AI-generated responses as compared to your competitors.
02
Prevalence
Measure how consistently your brand surfaces across relevant questions at each stage of the B2B buyer journey.
03
Perception
Understand how AI models characterize your brand, including the themes, attributes, and messages shaping how you're represented.
04
Topic Adjacency
See what topics, companies, and ideas AI associates with your brand based on actual AI responses.
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More than AI Visibility Monitoring
| AcroAnswers | Traditional Brand Measurement | |
|---|---|---|
| Visibility | Measures how brands appear in AI-generated answers | Focuses on search, media, or channel-specific visibility |
| Data | 30,000+ AI responses per brand, per month | Limited snapshots or manually collected results |
| AI coverage | ChatGPT, Gemini, Claude, and Perplexity | Typically focused on a single environment or methodology |
| Competitive view | Branded and unbranded visibility against competitors | Primarily brand-specific measurement |
| Insight depth | Visibility, prevalence, perception, and topic associations | Primarily visibility or sentiment metrics |
| Actionability | Channel-specific "so what / now what" guidance | Reporting without clear strategic implications |
| Buyer journey | Awareness, consideration, conversion, topical, and reputation | Limited funnel visibility |
Built for AI Visibility at Scale
30,000+ AI responses per brand, per month
Move beyond one-off prompts and anecdotal snapshots to identify meaningful patterns in how AI represents your brand.
Branded + unbranded discovery
Understand not only whether AI knows your brand, but whether it recommends or surfaces your brand before a buyer has named you.
Full-funnel intelligence
See how visibility changes across awareness, consideration, conversion, topical relevance, and reputation.
Competitive context
Benchmark how frequently and how favorably your brand appears compared with the companies competing for the same buyers and conversations.
Ready to See How AI Sees Your Brand?
AcroAnswers is available through Highwire and can be integrated into broader communications and marketing engagements.
FAQ
What is AcroAnswers?
AcroAnswers is Highwire's proprietary AI visibility platform, designed to measure how and why brands show up in AI-generated answers — and translate those insights into actionable recommendations across earned, owned, social, and paid media.
Who is it designed for?
AcroAnswers is built for enterprise organizations that need to understand how AI is changing the way audiences discover, evaluate, and make decisions about brands.
Why Acro? What does it mean?
Acro comes from the word "akros," meaning high, extreme, or at the point. It reflects how Highwire thinks about its AI strategy — as a specialized, ever-evolving capability that never loses its place at the leading edge.
What kind of work can AcroAnswers support?
AcroAnswers helps organizations understand, measure, and improve their visibility in AI-generated answers through four core lenses:
- Brand Visibility: Understand how frequently a brand appears in AI-generated responses as compared to competitors, including both branded and unbranded prompts.
- Prevalence: Measure how consistently a brand appears across relevant prompts and stages of the B2B buyer journey.
- Perception: Understand how AI models characterize, describe, and position a brand.
- Topic Adjacency: See which topics, companies, and ideas AI models associate with a brand based on actual AI responses.
What kind of questions can I answer with AcroAnswers
- How visible are we compared with our competitors?
- What does AI associate with our brand?
- How is AI describing us — and what is shaping that perception?
- Are we showing up when buyers haven't named us?
- What narratives are strengthening or weakening our visibility?
- What should we change across our communications strategy?
What problem does AcroAnswers solve?
As AI-generated answers become an increasingly important source of information for buyers, traditional brand and media measurement does not provide a complete picture of how organizations show up in these environments.
What data does AcroAnswers analyze?
AcroAnswers tracks more than 267 unique prompts and 30,000 AI responses per brand each month across ChatGPT, Gemini, Claude, and Perplexity.
How does AcroAnswers measure AI visibility?
AcroAnswers uses a simplified scoring model built around four key lenses: Brand Visibility, Prevalence, Perception, and Topic Adjacency.
How does it integrate with existing tools?
AcroAnswers is part of Highwire's broader AI-enabled technology ecosystem and can be paired with Highwire's proprietary tools and strategic services.