Purpose-built for where healthcare is going

At Highwire Health, we drill deeper into life sciences, the business of health, and health innovation than any competitor in the ecosystem. We built our agency on purpose, from the ground up, for exactly where healthcare is going.

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Healthcare communications is at an inflection point

Credibility has become the scarcest resource in healthcare, and the pressure on it is only growing.

Misinformation, political scrutiny, and the convergence of life sciences, health technology, and the business of health have created an environment where the organizations gaining ground are the ones that can operate across all three with fluency, move at the pace the market demands, and never sacrifice the data-driven rigor that makes the work hold up.

Credibility is the constraint

Misinformation and political scrutiny have made trust harder to earn and easier to lose.

Convergence is the new normal

Life sciences, health innovation, and the business of health are colliding in the same decision cycle.

Speed with precision is the new baseline

Innovation cycles have compressed. Markets reward momentum and closely evaluate execution.

Proof is how decisions get made

Programs need a clear line from communications and marketing to adoption and growth.

Shared strategy. Shared execution. One connected view of the healthcare ecosystem

Highwire Health specializes in three key areas, yet is designed to run as a single integrated team so clients operating across life sciences, health innovation, and the business of health never have to manage the translation between them.

01

Life Sciences

We partner with life sciences organizations to accelerate growth, drive real-world impact, and show up with precision and proof when it matters most. We know how to build value with speed across clinical trial milestones, advocacy and engagement, launches, corporate narrative, and executive visibility — bringing evidence-led storytelling to work that helps remove barriers to care.

02

Health Innovation

We help innovators blend health and technology by building the credibility that drives adoption, grounded in evidence, informed by modern tools including AI, and executed with the precision healthcare demands. We know how to take a story from breakthrough technology to clinical workflow to payer acceptance.

03

Business of Health

We understand the realities of patient, provider, and payor dynamics — from reimbursement pressure and value-based care to the operational complexity of healthcare delivery. Our positioning and go-to-market strategies reflect how decisions actually get made, so organizations can earn trust, unlock adoption, and build sustainable growth.

Some of the expertise areas

01 Women’s Health

02 Cardiology

03 Pediatrics

04 Behavioral Health and Wellness

05 Oncology and Rare Disease

Providing solutions to your evolving challenges.

Healthcare teams call Highwire Health when complexity is high, scrutiny is real, and progress depends on many stakeholders moving together.

01

Reputation is either something you build or something that gets built for you.

Corporate Reputation and Communications

We help leadership teams build and protect the trust that makes launches land, partnerships form, and growth sustain at the pace high-stakes moments demand.

Services

• Messaging & Positioning
• Corporate Reputation
• PR Strategy
• Media Relations
• Clinical Trial Recruitment
• Executive Communications
• Media Training
• Crisis & Reputation
• Financial Communications
• Purpose & ESG
• Patient Advocacy
• Speaking Events

02

Your audiences are forming views long before any conversation you initiate.

Strategic Marketing and Campaign Activation

We connect earned, owned, paid, and shared content into one strategic narrative designed to drive adoption and build durable growth across every stakeholder that matters.

Services

• Influencer Marketing
• Social Media Management
• Content Marketing
• Copywriting & Editing
• Community Building
• Search & SEO
• Performance Marketing
• Email Campaigns
• Marketing Operations

03

The science is proven. The story still has to earn belief.

Creative

We translate complex science, systems, and innovation into evidence-led stories that earn belief across every format and channel, from clinical workflow to payer acceptance.

Services

• Brand Strategy
• Branded Content
• Creative Strategy
• Social Design
• UI/UX Web Design
• Document Design
• Video Production
• Email and Deck Design

04

Programs built on behavioral intelligence perform differently than programs built on assumptions.

Insights and Analytics

Our Insight-Out methodology grounds every program in data before a single tactic is deployed connecting communications investment to measurable business outcomes.

Services

• Data Analysis
• Audience Insights
• GEO & SEO Analysis
• Channel Audits
• Channel Strategy
• Media Monitoring
• Measurement Dashboards

Senior operators. Deep sector experience. Close to the work.

Our proven healthcare executives have sat on both sides of the client-agency table and bring the agility and flexibility to move with you. Highwire Health teams don't just deliver excellent work — we deliver value that's felt at every level of your organization.

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Michael Roth

Executive Chair

Healthcare practice builder (3x) and advisor, C-suite counselor, clinical trial, product launch, issues management and reputation counsel, rare disease experience

Gloria Vanderham

Managing Director

Global, regional, local communications and transformation, brand innovation and reputation, policy communications, and CEO counsel

Meghan Powers

SVP

Business of health, pharmacy, senior care, Medicaid/Medicare, digital platform communications, and CCO/CMO communications

Senior teams close to execution. Strategy and activation moving as one.

Our ABCDE operating system keeps programs precise under pressure, supported by research, analytics, and AI where it sharpens the work. No hand-off after the pitch.

AAudience Who are we reaching and what drives their decisions?

BBehavior What do we want audiences to know, believe, and do?

CContent The promise, perspective, and purpose behind every message.

DDelivery Right format, channels, influencers, and timing.

EEvaluation Measure. Build on what works. Pivot what doesn't.

"I really think about Highwire Health as my extension. If I didn’t have them, I couldn’t do what I do. They’re an extension of my staff and my view, and they’re very good about staying on top of things in a way that I really can’t."

CVS Health

"We want a partner, and we want a personalized approach, and they offer that."

CareOne

Real World Impact

Our journey is best illustrated through the success stories of our clients, These narratives demonstrate the power of our approach in action:

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