Cybersecurity Marketing & Communications | Industry Expertise | Highwire
Be Seen, Believed, and Trusted
Cybersecurity has evolved from a back-office concern to a boardroom priority and global issue. You face escalating threats, regulatory scrutiny, AI-driven disruption, and a fragmented media landscape. In this complex environment, trust is your most powerful asset. Highwire helps you build that trust, connecting your innovations to the industry's macro trends.
- landscape
- approach
- outcomes
The Highwire Advantage
Highwire's cybersecurity prowess lies in its deep market understanding, strong media relationships, and compelling storytelling. We establish our clients as reliable cybersecurity leaders, ensuring their narratives connect with key audiences. Our dedicated #HWCyberSquad utilizes extensive industry knowledge to foster credibility, growth, and sustained relevance for organizations of any scale.
Get Customer-Centric, Get Ahead of Your Competition
With AI accelerating across industries and a rapidly growing market driven by escalating cyber threats, competition in the security space is overheating. There's an ever-growing and diverse set of competitors all vying for a share—your share. So, as the demand for advanced security solutions intensifies, you must differentiate your offerings by getting specialized and customer-centric.
Compelling Stories and Powerful Positions
Highwire's #HWCyberSquad delivers unified cybersecurity communication, combining PR, content, social media, influencer, and digital strategies. We craft compelling narratives, align insights with critical trends, enhance credibility through strategic engagement, and provide rapid incident response. Our tailored approach establishes you as a trusted voice in the ever-evolving digital security landscape.
Defining Insights & Messaging, Not Just Media Wins
You’ve got to stand out in a saturated market. To do that, you’ll need incisive market and audience insight that guides clear and credible storytelling—the kind that builds trust and drives tangible business impact. That’s where we come in. Highwire helps clients connect with and become highly relevant to their audiences and establish their authority in the industry.
Real World Impact
Our journey is best illustrated through the success stories of our clients. These narratives demonstrate the power of our approach in action:
Industry Leader to Category Creator](/content/work/splunk-data-analytics-security/index.html)
Elevating the Standard for Security Storytelling](/content/work/security-transformation/index.html)
Marketing & Strategic Communications
Elevate your marketing or corporate communications or gain the advantage of an end-to-end strategic marketing communications solution. We have deep expertise and talent at the ready from the first revealing insight, through an undeniable strategy, to fearless execution.
Foundations
Insights & Analytics
We unearth truths, cultural shifts, and industry nuances that drive behavior. Our data intelligence and insight will help you understand what’s happening and why it matters.
Strategy
Success doesn’t follow a script – it follows strategy. One that covers all the bases but is smart enough to adapt on the move. We create informed, opportunistic strategies that set the stage for industry-changing results.
Creative
Brilliant ideas shape perceptions, influence action, and spark imaginations. So, we’ve built creative capabilities that elevate brands, businesses, and products above the noise – and your competitors.
Capabilities
Marketing
We create undeniable marketing campaigns and experiences that intrigue, excite, and stoke desire for your brand, products or services. Always grounded in strategic insight, our work is imaginatively conceived and meticulously executed to captivate audiences and generate demand.
Communications
Today, more than ever, your communications efforts need to be on strategy, on point, and on time. From positioning to your reputation to executive visibility and influence, we’ll craft a plan that lifts your brand and deliver it with maximum impact.
Awards
We've created a culture of impact and that's reflected in the industry recognition for our work and capabilities, including Digital Agency of the Year.
[**2025**
**PRovoke Media:** Midsized Agency of the Year Shortlist](https://www.provokemedia.com/latest/article/golin-hunter-pr-m-booth-health-and-tlg-named-best-to-work-for) [**2025**
**PRovoke:** Best Agencies in the US](https://www.provokemedia.com/events-awards/agencies-of-the-year/the-best-agencies-in-na-2025/the-80-best-agencies-in-the-us) [**2025**
**PRovoke Media:** SABRE Finalist – Best Agency to Work For](https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-north-america/2025-finalists) [**2025**
**O'Dwyer:** Top PR Firms Rankings](https://www.odwyerpr.com/pr_firm_rankings/independents.htm) [**2024**
**O'Dwyer:** Top PR Firms Rankings](https://www.odwyerpr.com/pr_firm_rankings/2024/independents.htm) [**2024**
**Inc:** Best Places to Work](https://www.inc.com/profile/highwire) [**2024**
**Newsweek:** Best Public Relations Agencies](https://rankings.newsweek.com/americas-best-public-relations-firms-2024/sector-ai-technology-telecommunications) [**2023**
**SABRE:** Finalist – Best Digital Agency](https://www.provokemedia.com/events-awards/sabre-awards/sabre-awards-north-america/2023-finalists) [**2023**
**O'Dwyer:** Top PR Firms Rankings](https://www.odwyerpr.com/pr_firm_rankings/2023/independents.htm) [**2022**
**SABRE:** Winner – Best Agency to Work For](https://www.prweek.com/article/1806989/best-places-work-2022-honorees) [**2022**
**Inc:** Best Places to Work](https://www.inc.com/profile/highwire)
in the industry above all
RSAC
The #HWCyberSquad was on the ground at RSAC, capturing cutting-edge cybersecurity insights straight from the panels, while engaging with clients and industry leaders across Moscone. From unpacking the challenges of Agentic AI and IT threats to tackling ongoing concerns over credential security, our team stayed at the heart of every major conversation shaping the future of cybersecurity. With daily recaps and reports, we ensured our network stayed informed and up-to-date, directly from the RSAC floor.
Insights
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Private Markets Have a New Communications Baseline. Is Your Strategy Ready?
Private markets marketing & comms pros are operating in a very different public dialogue than they were before the collapse of First Brands. In the weeks and months that followed, discussion of private credit moved from a more specialized financial story into a broader conversation about risk, liquidity, valuations, transparency, and even the health of the economy. Even though the most acutely negative headlines about redemptions have eased, attention on private markets has not returned to where it started.
What Comes After the Cockroaches? A MarComm Pro’s Guide to Understanding Private Markets in its Era of Increased Attention
Private markets are operating in a new communications environment. Media scrutiny has intensified, negative sentiment remains elevated, and the conversation around risk, liquidity, and transparency has expanded well beyond private credit.
Let’s Talk
If you’re determined to change your market, your industry, or possibly even the world, we might be meant for each other.