Elevating the Standard for Security Storytelling

crisis & issues management

reputation management

Leading Chip Manufacturer

In the fast-paced world of technology, where security is paramount, one leading chip manufacturer found itself at a critical juncture. Faced with high-profile security incidents and a reactive stance, the company needed to pivot from defense to offense in its communications strategy. This case study explores how Highwire PR partnered with the chip manufacturer to transform its security narrative, educate the public, and regain industry leadership through proactive, transparent, and innovative approaches to hardware security.

01

The Challenge

After several high-profile security incidents, a leading chip manufacturer was stuck in reactive mode, facing negative press cycles surrounding its security narrative. The company needed to move from reactive to proactive communication to shift the narrative.

02

The Solution

Highwire PR partnered with the chip manufacturer to implement a strategy focused on:

• Educating the public on the complexity of hardware security
• Showcasing hardware innovations happening across the company
• Demonstrating commitment to proactively identifying, mitigating, and disclosing vulnerabilities for the greater good

03

The Strategy

Highwire introduced a proactive communications strategy for security PR centered on transparency and storytelling. Key elements included:

• Offering clarity around monthly security advisories through blogs and company statements
• Strengthening relationships with the media through education and transparent communication
• Leveraging customer voices, trending news, and off-the-record briefings for meaningful feature storytelling
• Hosting virtual media events, including a Women in Security panel, to foster relationships with key press

04

The Results

96%

Neutral to positive coverage tone in 2022

18%

Improvement in neutral-positive coverage from 2019 to 2022

84%

Of all coverage included key messages in 2022

As a result of this partnership, the leading chip manufacturer successfully shifted its security narrative from reactive to proactive. Highwire's strategy helped the company regain leadership in the industry and control its narrative by educating the media and public on the complexities of hardware security and showcasing the company's commitment to transparency.

Highwire PR continues to manage the company's security PR, reinforcing key messages of collaboration, proactivity, and innovation in hardware security.